Brilliant Applications, Inc. launches LeadPartner.com in February 2005

LeadPartner.com is owned and operated by Brilliant Applications, Inc. BRILLIANT launched LeadPartner.com to capture a share of the booming online mortgage lead generation industry. 2 years later and more than $1.5M in leads sold, LeadPartner.com, along with ApplyFree.com, have earned a respectable name in the industry.

LeadPartner.com serves two main purposes. First and most important, it acts as the central lead management database where leads are received, affiliate costs are tracked, client accounts and filters are managed, orders are processed and shipped, and sales are tracked. LeadPartner.com does it all! And its also a B2B retail sales website.

Run the system from anywhere in the world! We designed and built LeadPartner to give the user full control over the data from anywhere in the world. You can query, search, modify, reject, and ship leads; Create, view and modify client and affiliate data; Control which clients receive leads from specific affiliates, and much, much more!

With built in cost and sales tracking, the system has evolved into a powerful, profitable tool. And the clean coding allows for easy modification of any segment of the system, should you choose to add additional functionality. Inbound leads are screened through real-time email and IP verification, along with numerous rules to control lead quality. (state matches area code, etc…) Outbound leads can be formatted for MSword, MSExcel/CSV with the push of a button. Clients with more advanced systems can also receive leads via a HTTP post method. Sales can be tracked by affiliate, by client, and also by sales rep. Clients can return bad leads directly into the database, which you may approve or deny.

Maintain absolute control over every order and every lead. Querying, selecting, rejecting and processing orders is very simple. Once an order is processed, the export file is placed on the server and accessible from a few different areas, the most convenient of which is the exports tab shown below. Simply click and automatically download the desired lead batch file..

With any lead generation website, bogus data is bound to enter the system. Crediting clients and managing the bad data is essential in client retention, but more importantly, to avoid paying for bogus data when your affiliates send you the web traffic bill. The site administrator can process single or multiple returns for each client, or query specific returned leads for analysis. The administrator can also review, accept or deny returns submitted by clients into the client return interface at Leadpartner.com.

LeadPartner.com not only acts as the central database, but also serves as a promotional B2B lead sales website where leads are promoted and the company described to potential clients. At LeadPartner.com, each client has a secure account which allows them to submit returns directly into the database, saving the administrator the tedious task of inputting single returns daily. The client is not credited until the return is approved by the adminsitator.

Clients can view their account activity, to help them track their day to day leads and returns. They can view each day’s activity, and the date range can be controlled by the user. Finally, clients can check on the status of their returns. They will either be accepted, declined or pending. The return status is determined by the administrator. The system currently allows 7 days to return a bad lead.